Funds raised in the Adara IEO will be used to further development of our platform, expand our marketing efforts, maintain legal compliance, and fund our business operations. We will be releasing quarterly financial reports as a way to maintain transparency to token holders.
We intend to allocate IEO proceeds according to the following structure:
52% Research and Development
In order to create, maintain, and expand our platform, we have allocated a sizable portion to research and development. We believe that the key to our success will be from continued innovation and aggressive, targeted expansion. Our intention is to grow our development team to further the rate of implementing the items within our road-map, as well as expanding our presence in both Asian and European markets.
26% Marketing and Public Relations
We have a specialized team focused on the development and evolution of our omnichannel marketing strategy. At present this includes a focus on refining the gamification of our user experience, fostering the growth of influencer culture within our own social site, and employing creative growth-hacks as a way to drive rapid user growth. We recognize that what works today may be irrelevant tomorrow, and so intend to deploy significant resources in this area to better stay ahead of the curve.
16% Licensing and Regulatory Compliance
We hold compliance and openness toward regulators as the utmost priority and intend to be a model for other exchanges in this regard. To that end, we have retained an experienced legal team to navigate regulatory issues and ensure that we continue to meet all requirements in the ever evolving legal landscape.
6% Core Business Infrastructure
We have allocated a portion of the budget to core infrastructure necessary for the operation of our company, including but not limited to office rental, server costs, clerical expenses, utilities, and travel.